Understand Traffic Source

See how visitors reached your booth, galleries, and personal sharing pages.

Results and Data
Written forMarketing teams

Traffic Source shows how visitors arrived at your activation content: the booth microsite, galleries, and personal sharing pages where guests view and share what they created. Use it to understand which channels are driving people to each surface.

Sources you might see

  • QR code means the visitor scanned the QR code shown at the booth, on signage, or on a display. This usually represents in-person event traffic.
  • Email means the visitor clicked through from a Snapbar delivery email, such as the email that sends a guest their result.
  • Direct link means the visitor opened a copied link, pasted a link, or typed a link directly.
  • Referral means another website linked to your content. When the source can be identified, the referring site appears by name.
  • Social means the visit was tagged as coming from a social platform.
  • Direct means the source could not be identified, or the visitor moved between Snapbar-owned pages where the internal hop should not be counted as a separate marketing channel.
  • Tagged channels can appear when your team adds UTM tags to shared links, such as Email newsletter, Slack, Microsoft Teams, LinkedIn, Facebook, Instagram, X, TikTok, or Paid social.

What to know

  • Each visit is sorted into one source so the breakdown stays readable. Tagged links take priority over other signals when the dashboard can read them.
  • Traffic Source can be broken out by surface. Review booth capture pages, galleries, and sharing pages separately when you need to understand how visitors reached each part of the experience.
  • A large Direct slice is normal.Direct is the catch-all for visits where no source could be determined. Browser privacy settings, copied links, typed links, and internal Snapbar page movement can all land there.
    • Direct does not mean the tracking is broken.
    • The best way to reduce Direct is to tag the links your team shares in newsletters, internal channels, social posts, and paid campaigns.
  • Automated traffic is filtered out where possible, including common link previews and email image loaders, so source reporting focuses on real visitor activity.
  • Traffic Source reflects how a visit arrived. It does not identify who the visitor is.

Tips

  • Add utm_source and utm_campaign to links you share yourself. For example: ?utm_source=newsletter&utm_campaign=fall-roadshow.
  • Use clear source names that stakeholders will recognize later, such as newsletter, linkedin, slack, or paid_social.
  • Compare Traffic Source with the event schedule. QR code spikes should usually line up with in-person traffic, while email or social traffic may grow after the event.

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